Importance of Visual Design in Print Media

Importance of Visual Design in Print Media

Visual Design is also sometimes referred to as Visual communication or even communication design is a merger of colors, shapes, space, typography and various procedures to enrich the efficient and effective use of communication which enables the expansion of User experience. Overlapping skills are then used to produce the final result.

When it comes to Visual design in print and Web, one of the biggest differences between them is how people view them. To give an example, holding something physical in your hands such as a piece of paper, a folding brochure or a book — is a much different experience than viewing something on a screen that consists of virtually folded pages which may appear like an artificial layout to most of the viewers.

Visual and graphic design includes identity (logos and branding), publications (magazines, newspapers, and books), print advertisements, posters, billboards, website graphics and elements, signs and product packaging.

In 1849, Henry Cole became one of the major forces in design education in Great Britain, informing the government of the importance of design in his Journal of Design and Manufactures. He organized the Great Exhibition as a celebration of modern industrial technology and Victorian design.

A Print Design help to express a specific communication through a creative process. The presentation should aim at a targeted audience Print design is also a graphic design. Once again the creativity of the Designer helps to capture the attention of clients

A design, on the whole, has different parts which have no look until it is combined with all necessary elements. This talks about the oneness of the picture. Such a picture in the print design projects a detailed and definite message.

Thus a successful visual design will be eye-catching and all its related materials will be tactically used where all the elements used will attract users in a charming way to build confidence and curiosity in the brand without losing the significance of its contents and what it stands for.

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